Keywords
Your campaigns only cover part of the relevant searches?
We analyse search queries systematically and add relevant terms according to fixed rules, by script instead of by hand.
Specialty · Search Ads
Search ads that grow with your offer
With search ads, your customer is already looking. We guide them with the right ad to the right offer on your website. Thanks to our script-based method, your campaigns grow almost by themselves.
- Google Ads search
- Script-based keyword expansion
- Ads that match the query
Typical situations
Where are you stuck?
Cost
Too much budget goes into irrelevant clicks?
Exclusions, suitable keyword options and a clear structure stop your ads from showing for queries that do not match your offer.
Ads
Your ads get lost in the crowd?
We write ad copy that picks up the search term, states the benefit clearly and makes good use of the character limits.
Landing pages
Clicks come in, but enquiries don't?
We check whether ad and landing page fit together and whether tracking captures every conversion.
How we work
Systematic, not by gut feeling
Search engine advertising leads people who are actively searching to the right offer on your website with tailored text ads. The lever is to be present with the right ad for as many relevant queries as possible, and not at all for irrelevant ones.
Our script-based method
We developed our own method for systematically booking relevant search queries: scripts regularly evaluate which queries actually lead to clicks and conversions and expand the campaigns according to fixed rules. Campaigns grow almost organically, without anyone maintaining keyword lists every week.
A structure you can steer
Campaigns and ad groups organised by offer and search intent make budgets and bids controllable. Negative keyword lists keep wasted spend low.
Ads and landing pages
Responsive search ads need many good building blocks. We write headlines and descriptions that match the query and make sure the landing page delivers on the ad's promise.
Services
How we support you
Campaigns
We plan and manage your search campaigns, fully or in part.
Development
Scripts for keyword expansion, exclusions and alerts about anomalies.
Coaching
We show you and your team how to run search campaigns yourselves.
FAQ
Frequently asked questions about search ads
How do search ads differ from SEO?
Search ads appear immediately and can be steered precisely, but you pay per click. SEO works long-term without click costs. For SEO we work with our partner SEYBOLD.
Who are search ads suitable for?
For every business whose customers actively search for products or services, from online shops to regional service providers.
Do I need anything special for the script-based method?
No. The scripts run directly in your Google Ads account. We set them up and keep an eye on them.
Why does tracking matter so much for search ads?
Without reliable conversion data, bidding strategies optimise blindly. That is why we check tracking at the start of every engagement.
Let's talk about your search campaigns
In the first call we clarify where you stand and what the sensible next step is. Free and without obligation.