Alerting
Want to react to errors faster?
Our alerting tools monitor selected metrics and notify you promptly about anomalies in your campaigns.
Development · Scripts & tools
Scripts and tools that take work off your hands
We develop Google Ads scripts, data pipelines and small tools that report errors, handle routine work and generate campaigns from data. Custom-built for you or ready to use from our template library.
- Alerting
- Automating
- Optimizing
- Generating
Four kinds of tools
What should go faster?
Automating
Want to get things done faster?
Our automating tools take over recurring tasks in managing your campaigns, reliably and according to fixed rules.
Optimizing
Want to scale faster?
Our optimizing tools help you clean up and expand your campaign content in a targeted way.
Generating
Want to get started faster?
Our generating tools build extensive campaign structures from your data, for example from product or location lists.
How we work
From a recurring task to a script
Many tasks in Google Ads follow fixed rules: excluding placements, checking budgets, adding new keywords, compiling reports. A script handles exactly these tasks more reliably than anyone on a Monday morning.
Understand first, then code
We look at your process and clarify which data is needed and what should happen if something fails. Only then do we write the script, tested in a test account and with a notification when something goes wrong.
Bringing data together
When figures from Google Ads, Meta, Analytics and your shop need to come together, we build data pipelines, for example with BigQuery and Data Studio. Reports then load quickly and everyone works with the same numbers.
Do it yourself with templates
Much of this is available as a tested template with instructions in our template library. With the alerting dashboard you can keep an eye on several accounts without writing code.
Tools to try
Some of it you can use right away
Two tools are free and need no sign-up; more are in the works.
FAQ
Frequently asked questions about development
Do I need programming skills?
No. You receive ready-made scripts with instructions. If you want to adapt them yourself, our templates contain commented code.
Do the scripts run in my account?
Yes. Google Ads scripts run directly in your account or manager account (MCC). Data only leaves Google if you want it to, for example for the alerting dashboard.
What happens when Google changes the interface?
We keep our templates up to date. For custom scripts we agree whether we take care of maintenance.
Tools or custom development?
Tools and templates cover common tasks and are ready to use. Custom development pays off when your process, data or systems are special.
Let's talk about your automation
In the first call we clarify where you stand and what the sensible next step is. Free and without obligation.