Feed
Your product feed is rejected or incomplete?
We check required fields, formats and categories and fix errors before they cost you reach.
Specialty · CSS Marketing
Your products where prices are compared
People who compare prices want to buy. With optimised product data we make sure your items are visible in Shopping campaigns and on price comparison sites, with the right details.
- Product feeds since 2010
- Shopping campaigns
- Price comparison sites
Typical situations
Where are you stuck?
Product data
Your products show up for the wrong searches?
Better titles, attributes and product types help products appear for matching queries.
Control
You want to steer budget to the right items?
We split products by margin, price or sell-through so bids go where they pay off.
Portals
You want to be present on several price comparison sites?
From one data source we generate suitable feeds for each portal and keep them up to date automatically.
How we work
Good product data is half the campaign
Optimised product data is the foundation of successful Shopping campaigns. Unlike search ads there are no keywords: which products appear for which search is mainly decided by the content of your feed.
Proven methods since 2010
Since 2010 we have been generating product feeds for all major price comparison sites. That experience goes into every feed optimisation: from the data source in your shop to enrichment rules and automatic updates.
Feed and campaign together
Additional fields such as margin or season flags make Shopping campaigns controllable. You can then direct budget to bestsellers, new arrivals or high-margin items.
What CSS means
CSS stands for Comparison Shopping Service. In the EU, Shopping ads on Google can be run through various such services. We advise you on which route suits your shop.
Services
How we support you
Campaigns
We manage your Shopping campaigns and price comparison listings.
Development
Feed rules and scripts that maintain your product data automatically.
Coaching
We show you how to optimise feed and campaigns yourself.
FAQ
Frequently asked questions about CSS marketing
Which shop systems can you connect?
Usually any system that provides product data as a file or via an interface. In the first call we check your situation.
What is the difference between feed and campaign?
The feed supplies the product data, the campaign controls budget and bids. Both have to fit together so the right products become visible at reasonable cost.
Do I need a feed tool?
Not necessarily. Rules in Google Merchant Center or a script are often enough. With many portals or complex data, a dedicated feed solution pays off.
How often does the feed need updating?
At least as often as prices and availability change. Differences between feed and shop quickly lead to rejected items.
Let's talk about your product data
In the first call we clarify where you stand and what the sensible next step is. Free and without obligation.